Unfortunately after a three-year battle and two extensions of our transmitter licence we have today received a letter from Minister Fifield confirming his intention to switch off our free-to-air signal on June 30 this year.
As many of you know, we have fought long and hard to convince Minister Fifield and the Department of Communications that our access to spectrum should be aligned to our broadcast licence, awarded by the ACMA until June 2019, based on this organisation’s financial strength and demonstrable commitment to being open access and supporting media diversity. The reality is that the spectrum we currently occupy is valuable and there is no doubt that in the future demand for spectrum will be driven by the data and digital economy, but we have not been able to establish why there is such a rushed determination to kick us off air in the absence of any planned alternative use of our spectrum before 2019. In the context of the explosion of shopping and racing channels on free-to-air TV, the instability of Network Ten, and concerns around the lack of diverse Australian voices in mainstream media, it is particularly puzzling that Community TV should be so readily kicked off free-to-air.
Despite the frustration caused by the decision, C31 has been hard at work on the transition. We have been developing our digital platforms, and building our capacity to support diverse groups of content creators to produce content that is optimised for online distribution. We will maintain our linear stream channel beyond July 1. This channel is accessible on our suite of apps for web, mobile, tablets, Apple TVs and Android-enabled Smart TVs, and we are pleased to report that audiences are on the rise.
If you have not downloaded our apps, get around us! We encourage all producers to contact us to find out how we can support you to keep producing content, whether it is destined for the linear broadcast channel, for Video on Demand (VOD), or for social media platforms. Facebook Live video is now pulling in extraordinary audiences and C31 staff members are now YouTube Certified. We are excited by the potential to connect niche CTV content with global social media audiences.
In support of a sustainable business model, we have launched a production unit offering live webcasting and production services to cultural events and festivals, local sports organisations and councils. This unit is powered by our internship and volunteer programs; 30 young media hopefuls from diverse backgrounds have been offered paid employment on C31 productions in the past 12 months alone.
We are developing a social enterprise unit – Community Builder – that aims to support the NFP and NGO sector to create digital content that is optimised for online audiences. We have also developed a digital offering for our small business community that supports local business owners to capitalise on social media as a marketing platform.
Despite the challenges of the last few years, I’m confident that C31 is evolving into a digital media organisation that will retain the values of access, participation and diversity, and that we can continue to support the next generation of content creators for many years to come.
Stick with us.
Matthew Field (GM, C31 Melbourne)