Thank You AFL

Feeling used? You should be. But there’s an easy fix.

Having used the LGBTI community to garner themselves millions of dollars in priceless publicity, by temporarily changing the AFL logo on their HQ to YES, they have dumped us after only a couple of days. The AFL also scrapped plans to paint YES! on the turf at all this week’s matches.

They claimed in a statement that it was only ever meant to be up for 24hrs. Yeah, right.

AFL club Carlton declined to endorse the Yes campaign, while St Kilda, Western Bulldogs, North Melbourne and Collingwood have all come out in strong support.

Whilst I’m pleased the AFL did it in the first place, I’m very concerned that they appear to have caved so quickly at the first sign of a backlash, instead of standing with us and helping us both win through. As it is, things look worse for both of us that if they hadn’t bothered in the first place. Even though they say they only ever planned to do it for a day.

Especially while the YES campaign is struggling to get this ad back on TV (donation link at the end of this post).

There is a silver lining of sorts. Having got themselves millions of dollars in priceless publicity, albeit at our expense, they can now afford to scale back some of their other planned advertising and tip the money into the YES campaign instead.

May I respectfully suggest that a generous donation to the campaign to get our YES TV ad back on air would be a good destination for their cash?

AME are asking for $100k to get it back up once: the AFL ought to be able to afford to fund at least, say, five?

Here’s the link. Get clicking, boys.

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About the author

Veteran gay writer and speaker, Doug was one of the founders of the UKs pioneering GLBTI newspaper Gay News (1972) , and of the second, Gay Week, and is a former Features Editor of Him International. He presented news and current affairs on JOY 94.9 FM Melbourne for more than ten years.

“Doug is revered, feared and reviled in equal quantities, at times dividing people with his journalistic wrath. Yet there is no doubt this grandpa-esque bear keeps everyone abreast of anything and everything LGBT across the globe.” (Daniel Witthaus, “Beyond Priscilla”, Clouds of Magellan, Melbourne, 2014)